{"title":"All Products","description":"","products":[{"product_id":"ceremoniele-matcha","title":"SAE - Saemidori Matcha","description":"\u003cp data-end=\"600\" data-start=\"519\"\u003e\u003cstrong\u003eOur SAE matcha, is the matcha chosen by tea master Randy Channell Soei as his daily house tea.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"600\" data-start=\"519\"\u003eIn Kyoto, tea master Randy Channell Soei chose this exact profile as the matcha he serves \u003cem\u003eevery day\u003c\/em\u003e in his own tearoom, not because it is simple, but because it is \u003cem\u003ebalanced, and consistently high-quality.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"600\" data-start=\"519\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"942\" data-start=\"602\"\u003eSAE is made from the \u003cem\u003eSaemidori cultivar\u003c\/em\u003e, known in Japan for its naturally clean, sweet-leaning taste. SAE showcases the stability and clarity that make Saemidori one of Japan’s most respected cultivars. Finding a single-cultivar, single-origin Saemidori of this quality is uncommon, not only in the Netherlands, but even in Japan, because most Saemidori is blended into commercial lots rather than released in its pure form. \u003c\/p\u003e\n\u003cp data-end=\"1232\" data-start=\"944\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1403\" data-start=\"1234\"\u003eWhere Nikon reflects the formal, deep umami of Kyoto, SAE reflects the \u003cem\u003eclarity and steadiness \u003c\/em\u003ethat a tea master trusts for daily teaching and hospitality.\u003c\/p\u003e","brand":"Noble Matcha","offers":[{"title":"30 grams","offer_id":50384515957066,"sku":"","price":31.5,"currency_code":"EUR","in_stock":true},{"title":"50 grams","offer_id":50384515989834,"sku":"","price":41.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/0396\/7562\/files\/WhatsApp_Image_2025-11-27_at_19.17.56_1.jpg?v=1764267530"},{"product_id":"premium-matcha","title":"Premium Matcha 100 grams","description":"\u003cp data-start=\"100\" data-end=\"386\"\u003eOur Premium Matcha is a Japanese matcha created \u003cstrong data-start=\"163\" data-end=\"190\"\u003eintended for lattes\u003c\/strong\u003e.\u003cbr data-start=\"191\" data-end=\"194\"\u003eUnlike ceremonial matcha, intended for koicha or usucha, latte matcha is selected for a flavour profile that remains \u003cstrong data-start=\"309\" data-end=\"343\"\u003estable, smooth, and expressive\u003c\/strong\u003e when mixed with milk or milk alternatives.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"648\"\u003eThis matcha comes from the same \u003cstrong data-start=\"420\" data-end=\"435\"\u003efamily farm\u003c\/strong\u003e we previously collaborated with, a small producer known for consistent quality and finely milled tencha. The result is a clean, rounded flavour that performs beautifully in daily matcha lattes.\u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"882\"\u003e\u003cstrong data-start=\"650\" data-end=\"666\"\u003ePlease note:\u003c\/strong\u003e This is \u003cstrong data-start=\"675\" data-end=\"700\"\u003enot ceremonial matcha\u003c\/strong\u003e and is \u003cstrong data-start=\"708\" data-end=\"745\"\u003enot intended for koicha or usucha\u003c\/strong\u003e. Milk changes the structure and nuance of matcha; for that reason, a different type of selection tastes good than required for traditional tea.\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"943\"\u003ePremium Latte Matcha is crafted precisely for that purpose.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50384509337930,"sku":"","price":39.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/0396\/7562\/files\/WhatsAppImage2025-03-01at17.28.36.jpg?v=1764271346"},{"product_id":"hojicha","title":"Hojicha 100 grams","description":"\u003cp data-end=\"634\" data-start=\"337\"\u003eHojicha is a traditional Japanese roasted green tea, known for its warm, toasty aroma and naturally low caffeine. Instead of being steamed and ground like matcha, the leaves are gently roasted at high temperature, giving the tea its signature caramel-brown colour and smooth, comforting flavour.\u003c\/p\u003e\n\u003cp data-end=\"791\" data-start=\"636\"\u003eThe roasting process removes bitterness and sharpness, resulting in a tea that is mellow, nutty, and ideal for evening drinking or pairing with desserts.\u003c\/p\u003e\n\u003cp data-end=\"1031\" data-start=\"793\"\u003e\u003cstrong data-end=\"809\" data-start=\"793\"\u003ePlease note:\u003c\/strong\u003e This hojicha comes from the \u003cstrong data-end=\"858\" data-start=\"838\"\u003esame family farm\u003c\/strong\u003e we previously collaborated with. It is \u003cstrong data-end=\"1030\" data-start=\"964\"\u003enot part of our collection with tea master Randy Channell Soei\u003c\/strong\u003e.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":50526227530058,"sku":null,"price":32.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/0396\/7562\/files\/WhatsApp_Image_2025-03-03_at_00.37.52.jpg?v=1740958760"},{"product_id":"nikon","title":"Nikon - Master's signature","description":"\u003cp data-end=\"695\" data-start=\"579\"\u003e\u003cstrong\u003eFrom Uji, and part of tea master Randy Channell Soei’s personal collection.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1209\" data-start=\"697\"\u003eNikon, single cultivar \u003cem\u003eand\u003c\/em\u003e single origin, is sourced from Kyoto, the region widely regarded as the historical heart of matcha cultivation.\u003c\/p\u003e\n\u003cp data-end=\"1209\" data-start=\"697\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1209\" data-start=\"697\"\u003eMade from Kyoto-grown Yabukita, a cultivar known for its structured umami and balanced body, Nikon expresses the depth, and stillness typical of top-grade Kyoto matcha. This profile is not accidental: it is the result of strict shading practices, slow steaming, refined drying, and careful stone-milling performed by craftsmen whose methods trace back centuries.\u003c\/p\u003e\n\u003cp data-end=\"1209\" data-start=\"697\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1697\" data-start=\"1211\"\u003eNikon belongs to\u003cstrong\u003e \u003c\/strong\u003e\u003cem\u003etea master Randy Channell Soei’s own collection,\u003c\/em\u003e shaped through decades of training within the \u003cem\u003eUrasenke tradition\u003c\/em\u003e. His selection philosophy follows the standards he was taught in Kyoto. Nikon reflects these \u003cem\u003ereal \u003c\/em\u003eprinciples, a textbook example of what ceremonial matcha \u003cem data-end=\"1643\" data-start=\"1635\"\u003eshould\u003c\/em\u003e taste like when guided by lineage rather than trends.\u003c\/p\u003e","brand":"Noble Matcha","offers":[{"title":"30 grams","offer_id":53469838410058,"sku":null,"price":44.95,"currency_code":"EUR","in_stock":true},{"title":"50 grams","offer_id":53469838442826,"sku":null,"price":62.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/0396\/7562\/files\/WhatsApp_Image_2025-11-27_at_19.33.18_2.jpg?v=1764268456"}],"url":"https:\/\/noblematcha.nl\/collections\/all-products.oembed","provider":"Noble Matcha","version":"1.0","type":"link"}